FW: The madness that's the mumbai rains...

Ridiculous ad by a ridiculous brand, what kind of name is sony mony?

Rohan Eden
Senior Brand Associate
White Canvas
51/C, RM Building,
Dr. E Moses Road,
Mahalaxmi (w)
Mumbai - 400 034
+91 9819113221
www.whitecanvas.co.in

Sent from my Nokia E71.

How I can’t wait to meet their mother

Move over F.R.I.E.N.D.S., How I Met Your Mother is here! Okay, I didn’t just say that. I still believe that F.R.I.E.N.D.S is the best show ever; HIMYM is now a close 2nd in my book of “best ever shows”. For the 2nd time in my experience of television have I seen a show with such awesome chemistry that I’d want to be a part of the show and live their lives. And although it is show about 5 friends and how their lives unfold, it has been told so beautifully that you will just get hooked on to it. I ended up watching four seasons in a week, that 88 episodes for those who don’t know.
The show is about Ted Mosby, who telling his kids the story of how he met their mother. I’m not going to give an entire description of the show because there are enough sites and blogs that already do that. I’m so hooked to this show that I’m almost depressed that I’ll have to wait for a while to watch the 5th season. Ideally I’d like to watch the entire 5th season at once, but for that I’ll have wait for an entire year. Well I guess I’ll just have to deal with that. The best part about the show is that although its titled “how I met your mother” for five seasons they have not even shown who the “mother” is (or have they?), I just hope they don’t reveal that for a while because if they reveal it then the story will be over . I’m just hoping this show goes on for another five seasons and fast!

Where's all the time gone..

Its been almost 2 months that i've come to mumbai, and its been a good experience so far. Finding a place to live, travelling in the trains and taxis, getting used to the hot and humid mumbai weather, learning to live with a limited supply of moolah! these two months have taught me so much, but there are still a few things that somehow not changed. I still don't seem to find the time to do stuff. By stuff I mean exercise, do up my place, blog etc etc., its a sunday afternoon and I'm just getting ready to work some more. I have to learn to manage my time better. writing this post is a good start. I'm actually sitting in Brij's house (hence the pic :P), waiting to start work but I made good use of the waiting time. Until next time. Cheers!

Checking..

my first mobile post, hope it works.

Cheers!

Lonesome Twosum
July 10, this date has very special significance in my life. No! It’s not the day I lost my virginity!! I know people who would have assumed that because I said “special significance”, so pardon me if you didn’t. Exactly 2 years back at 10:15 am on a sunny Monday morning a young management graduate walked into white canvas for the first day of his first job. Today, when I look back at my journey I realize that I am stuck in a peculiar place, I have so many memories of people, work, clients, parties, achievements but I realize I have nobody here whom I can share all of this with. So by now you must have realized that this entry is about me cribbing about my loneliness. There you go, that was a disclaimer.
From school to college, I’ve always been a somebody who’s had a lot of friends, I’ve always had friend who were there for me when I needed them and vice-versa. And here I am, completed two years of working and there is nobody from my work place who came and asked me which was my best memories or how I felt today. I don’t know if I am being too demanding as a co-worker, but I would have loved to sit at Windsor pub with them and share my memories over a few beers. Yes, I love nostalgia but I’m sure I’m not the only one.
During my stint here I’ve not made any enemies, but it’s almost shattering to know that neither have I made any friends. Maybe I’m trying to behave professionally, maybe I just didn’t make the effort, maybe even they didn’t. These are just few of the thoughts that linger in my mind now.
Here’s another irony in my story, I did manage to make one friend here and it was someone whom I had known just for two months as against the rest of them whom I’ve known for eight months to two years. But the day after Neeti finished her internship and left, the reality of situation hit me right in my face.
Well that’s pretty much my situation right now. Just thought I’d feel better if I wrote it all out.

The recession in me
Its 7:46 pm and here I am, at office feeling useless again. The operative word in that last sentence is “again”. It’s been over two months now that I’ve been feeling like this and I’m just not able to figure out the reason for sluggishness that has taken over me. Let me just adjust the lens so you can see a clearer picture of what I’m talking about.
Three months ago, I had my appraisal on the sandy beaches of goa. No! I don’t work for Google. I work for this ad agency called White Canvas that is a little older than the time I’ve spent here. Until May 2008 I had given this organization everything I had, which includes time, commitment, ideas and the works. In return it had given me a little money but a lot of “feel good” factor, which I would like to believe made up for the money. In my appraisal Vinod, the creative director, told me that Deepak and him looked up to me when it comes to certain things, this did to me what cocaine does to Bryan Adams!! I was on cloud no. 9! I was mighty kicked but little did I know that this was the point where my bell shaped performance curve hit its peak.
Since then the tables have turned. It's been two months now that White Canvas has been giving me a lot of money and hardly any of the “feel good” factor. I feel like a freezer in the arctic! I spent the first month realizing this and the second thinking why? Earlier it was just me, but now people are noticing the change. This really can’t be good, my ship in sinking and I need to do something about it, ideally, find the crack. I spoke to a few people trying to find out what’s happening to me but picture is still very unclear to me. Why am I losing interest? Am I burning out? Am I not challenged? Have I just lost interest? What happened to the drive and passion? Or have I just become comfortably numb?
Questions like these hound me everyday, and I only hope I will find the answers soon enough. If you know me well enough, you should these two things about me, I am an optimist and I just love quotes . So although I am going through this recession, I’d like to believe that “after every dark and stormy night, the sun will shine again”

The excruciating pain
I look at the digital clock on my laptop as I type and it reads 4:19 AM. Oh yeah! I’ve been in office for over 19 hours now. You’d think ‘wow what a hard worker’,’ amazing dude’, but hold your horses. If I’d have to quantify my contribution to all the work done today, I’d say I contributed 0.39 %. Did I just say 0.39 %? Boy I’ve just been playing too much of the biggest brain thing on facebook! Anyways, getting back to the point, right now I feel like Lindsay Lohan at a party. Useless and wasted. And just when I think I’ve hit rock bottom, Divya comes up to me and asks me to SUPERVISE the PRINTING PROCESS in the morning! Has she forgetting that even I’ve been here the whole time and deserve to sleep when she would be snoozing away at 8 in the morning, or maybe she never noticed me because of my insignificant contribution. Kiran, our studio manager has 13 years of experience in getting printouts!!! Does he really need supervision in getting four and half printouts? ARE YOU KIDDING ME DIVYA? Anyways, now that I’ve written this out I feel much better. Either way I’m not going to do the all important “SUPERVISION” job assigned to me, I do not care if I lose my job for something as stupid as “supervising the printing process”, I think my company should value me for other more important things.

This is a creative ad by Mini Cooper placed at the Zurich, Switzerland train station. It gives the perception that the Mini Cooper has a large space.
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A giant mirror was built that allowed passersby to stop and look at themselves wearing Indivi clothes at a shopping mall in Tokyo, Japan

Life-size stickers of people were stuck on automatic sliding doors at a mall in Mumbai, India. When someone approaches the doors move apart and it feels like the people on the door are moving away. The person enters to find the message 'People Move Away When You Have Body Odour'.

An ambient exercise to promote Eatalica burgers. A 'Caution Wet Floor' board was placed near an Eatalica burger signboard. The copy on the board reads 'Oogling at the burger may involuntarily cause drooling which may in turn lead to a wet floor. Issued for your safety by the management of Eatalica restaurant'. Eatalica is an American-Italian Food Joint in Chennai, India.

This is a great advertisment campaign at Unicenter Shopping Mall in Buenos Aires, Argentina for Valentine's Day. It magnifies the romantic ambience with a simple idea.

A print of a cup of Folgers coffee was placed on top of manhole covers in New York City, USA. Holes on the print allows the steam to come out. Wordings around the cup reads 'Hey, City That Never Sleeps. Wake up." from Folgers